Business Advisory Services
I advise business owners and founders engaging in complex projects at both early-stage and turnaround phases
16+ years of hands-on experience with established SMEs, startups and NGOs in Lebanon and the region

Strategic Clarity
Market Direction
Execution & Alignment
Where I Intervene
I am brought in to guide on complex projects, advise on strategy and growth, with strong focus on execution
Strategic Clarify & Business Assessment
Business diagnostics and feasibility assessment
Strategic planning and prioritization
Performance and operational analysis
Risk and opportunity identification
Growth, Market Positioning & Direction
Go-to-market and growth strategy
Marketing and brand positioning
Business development logic
Customer and market analysis
Execution, Alignment & Capacity Building
Implementation oversight and support
Team alignment and capacity building
Tailored workshops and training programs
Ongoing advisory support
How I Work
I engage through clearly defined milestones, with regular decision checkpoints to ensure progress and relevance. I do not believe in over-engineering, long retainers without purpose or generic solutions. Each engagement is shaped around the specific context of the client.
My work is characterized by:
- Direct, honest dialogue
- Focus on practical outcomes, not theoretical models
- Selective engagements where my involvement can genuinely add value
- I work with a limited number of clients at any given time


Experience & Perspective
Over the past 15+ years, I have worked with 200+:
- SMEs and family businesses navigating growth and transition
- Startups refining their business and market logic
- NGOs and donor-funded programs focused on sustainability and impact
- Institutions operating in complex and constrained environments
Reach out now: info@bassamkaram.com