Bassam E. Karam

Business Advisory Services

I advise business owners and founders engaging in complex projects at both early-stage and turnaround phases

16+ years of hands-on experience with established SMEs, startups and NGOs in Lebanon and the region

Where I Intervene

I am brought in to guide on complex projects, advise on strategy and growth, with strong focus on execution

Strategic Clarify & Business Assessment

Business diagnostics and feasibility assessment

Strategic planning and prioritization

Performance and operational analysis

Risk and opportunity identification

Growth, Market Positioning & Direction

Go-to-market and growth strategy

Marketing and brand positioning

Business development logic

Customer and market analysis

Execution, Alignment & Capacity Building

Implementation oversight and support

Team alignment and capacity building

Tailored workshops and training programs

Ongoing advisory support

How I Work

I engage through clearly defined milestones, with regular decision checkpoints to ensure progress and relevance. I do not believe in over-engineering, long retainers without purpose or generic solutions. Each engagement is shaped around the specific context of the client.

My work is characterized by:

  • Direct, honest dialogue
  • Focus on practical outcomes, not theoretical models
  • Selective engagements where my involvement can genuinely add value
  • I work with a limited number of clients at any given time

Experience & Perspective

Over the past 15+ years, I have worked with 200+:

  • SMEs and family businesses navigating growth and transition
  • Startups refining their business and market logic
  • NGOs and donor-funded programs focused on sustainability and impact
  • Institutions operating in complex and constrained environments